Phone number marketing statistics show that mobile marketing and multi-channel strategy have been on the rise for years, but it has reached the point where it has become impossible to ignore.
So, having a responsive website and a relevant mobile marketing strategy are two things every business needs in 2016. If you're still hesitant, here are 12 statistics that should convince you!
80% of Internet users now own a smartphone
With so many mobile services and free access, it goes without saying that the [b][url=https://bulkemaildata.com/product/belgium-phone-number-list/]Belgium Phone Number List[/url][/b] users will continue to grow. This is good news for companies that have integrated mobile into their inbound marketing strategy!
79% of mobile users use their smartphone to read an email
This percentage is higher than the number of people who use their mobile phones to make calls. A real shame! We have now reached the point where the phone part is no longer the main function of a smartphone .
Furthermore, email openings on mobile devices have increased by 180% over the past three years. These two figures clearly demonstrate that the smartphone has become a fully-fledged digital communication tool that absolutely must be integrated into your inbound marketing strategy.
68% of companies have integrated mobile marketing into their overall strategy
Think mobile marketing is reserved for a specific sector? Proof positive! Individuals and professionals, students and business leaders alike, use their smartphones daily. That's why every business should get involved : no matter the profile of your customers, they're bound to have a phone in their hand.
58% of companies surveyed said they have a team dedicated to mobile marketing
What's interesting here is that more than half of the companies that have adopted a mobile marketing strategy have a full-time team dedicated to it. This demonstrates the significant potential impact that a relevant mobile strategy can generate.
So, if you have the necessary resources, it is worth setting up such a team!
48% of consumers conduct a mobile search via a search engine app
This statistic demonstrates how essential it is to implement a responsive website and a content marketing strategy that integrates mobile users . You absolutely must produce relevant content that allows buyers to easily find you on the web.
Also consider diversifying your content so that mobile users can also find something they like: briefs, lists of tips, infographics or even useful visuals should complement longer articles, case studies, ebooks, etc.