Converting cell's values

name www
n1   w1
n2   w2
n3   w3
name www

name www
n1   <a href="w1">w1</a>
n2   <a href="w2">w2</a>
n3   <a href="w3">w3</a>
name www

$(document).ready(function() {
   $('#example').dataTable();
   $('#example').convertCell(setCell("<a href="getCell()">getCell()</a>"));//How to put it better?
});

<div id="dynamic">
<table cellpadding="0" cellspacing="0" border="0" class="display" id="example">
    <thead>
        <tr>
            <th width="15%">Name</th>
            <th width="15%">Www</th>
        </tr>
    </thead>
    <tbody></tbody>
</table>
</div>